The Technology Really Doesn’t Matter, It’s The Partnership That Lasts! (The Broadcast Bridge)

Huge change processes are currently on-going, driven by technological and social factors – all bringing opportunities and threats in equal measure. Given that environment, it is so easy to get swept along by the technological whizz-bangs and to forget something fundamental and human. Technology is there to serve the media business and is most definitely not an end in its own right.