The Holy Grail of increased productivity leads many broadcasters towards IP technology. Its attractions include lower costs than broadcast-specific baseband, and its ability to handle any video and audio technology.
Too often, however, broadcasters initially opt for a like-for-like network replacement, which denies them the cost-savings and increased flexibility of IP LAN/WAN convergence. Instead, broadcasters need an approach that accommodates the specific needs of their industry. For that reason, the initial focus should be on getting the network architecture and the control right.