Leans on its Self-managed Cloud Playout and Synchronous On-Premises Production to Drive Efficiencies
NEW YORK — December 11, 2023 — Amagi, the global leader in cloud-based SaaS technology for broadcast and connected TV (CTV), has announced a partnership with Nevion, a Sony Group company and the award-winning provider of virtualized media production solutions, to enable broadcasters to be more flexible, swift, and cost effective in creating and delivering live content to their viewers, especially premium, high-quality and time-limited events like sports. The combined solution allows production teams, wherever they are located, to spin up and tear-down pop-up channels in the cloud and use them seamlessly in combination with their ground production — overcoming the latency issues typically associated with such hybrid workflows.
This Amagi-Nevion partnership brings together the cloud-based master control room (MCR) functionality of Amagi CLOUDPORT, and the orchestration capabilities of Nevion VideoIPath. It makes it easy for production teams to integrate cloud-based MCR capabilities into ground-based production workflows without relying on technical specialists.
Amagi CLOUDPORT’s newest support for VSF TR-07 (JPEG XS over TS) enables high-quality, ultra-low latency video transportation between the ground and the cloud as if they were in the same truck or facility — a key requirement for premium live production and a superior end-viewer experience. The integration with VideoIPath, a key component of Sony’s Networked Live offering, also further simplifies the workflow (including connectivity) for production and master control operators, who can now seamlessly synchronize on-screen graphics, digital video effects, and commercial breaks with minimal re-training effort. By putting the production team in control of hybrid-workflows, the solution optimizes operational efficiency and significantly reduces costs.
“This combined capability, which has already been deployed at a major U.S. broadcaster, marks a significant milestone in the industry’s evolution, showcasing how our technology empowers broadcasters to achieve unparalleled efficiency and agility,” said Jan Helgesen, Head of Product and Solutions at Nevion. “With Amagi CLOUDPORT, and Nevion’s VideoIPath, customers looking to create hybrid cloud workflows can achieve spin-up, spin-down automation, enabling a single producer to manage production control on premise plus master control and ad insertion via a browser. Nevion is proud to join forces with Amagi, bringing our seamless connectivity, configurations, and resource management capabilities, to enable this technological and workflow-transforming leap.”
“Amagi’s collaboration with Nevion signifies partnership for progress in broadcast technology,” mentioned Srinivasan KA, Co-Founder and Chief Revenue Officer of Amagi. “By combining capabilities of Amagi CLOUDPORT with Nevion’s VideoIPath, broadcasters now have an advanced solution to elevate hybrid-cloud broadcast workflows, aiming to set a new standard of operational efficiently in the industry.”
Visitors to the SVG Summit, December 11-12, will have a chance to learn more about this new workflow and partnership in person. For more information about Amagi and its streaming TV solutions, visit www.amagi.com.
Amagi is a next-generation media technology company that provides cloud broadcast and targeted advertising solutions to broadcast TV and streaming TV platforms. Amagi enables content owners to launch, distribute and monetize live linear channels on Free Ad-supported Streaming TV and video services platforms. Amagi also offers 24×7 cloud-managed services bringing simplicity, advanced automation, and transparency to the entire broadcast operations. Overall, Amagi supports 700+ content brands, 800+ playout chains, and over 2100 channel deliveries on its platform in over 40 countries. Amagi has a presence in New York, Los Angeles, London, Paris, Melbourne, Seoul, Singapore, and broadcast operations in New Delhi, and an innovation center in Bangalore.
About Networked Live
Sony and Nevion’s Networked Live is an ecosystem of solutions, products, services, and partners that combines hybrid on-premises and Cloud processing with network connectivity to transform the logistics and economics of high-quality mission critical live production. It does this by enabling resources (places, people, and processing) to be connected, used, and shared optimally and seamlessly in productions – regardless of their locations. For more information, see: https://nevion.com/sony-nevion/